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RELATIONSHIP MANAGEMENT – AS IT RELATES TO OUR EVERYDAY LIFE

In Business, Relationship Management (RM) is defined as one of the many different approaches that allows a company manage and analyse its own interactions with its past, current and potential customers. Simply put, it is the use of data analysis about customers’ history with the company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. What we don’t realise is that relationship management transcends the corporate environment as we constantly and unintentionally apply it in our everyday life and interactions. From the time we wake up in the morning, observe our quiet time, engage in small talk with our immediate family while we prepare to set out, commute to work or school, attend […]

DEMYSTIFYING THE CONCEPT OF SAVINGS

We have once again commenced a year long journey towards actualizing our full potential and achieving some of our life long goals and objectives. But I must immediately point out the obvious fact that most of our goals and objectives can only be achieved with availability of MONEY. However, what most people don’t realise is the fact that the saying “little drops of water, makes a mighty ocean” is an open secret on how to unlock financial breakthrough and have access to the money they require to achieve their goals without having to rob a bank, do Juju, resort to cybercrime, become a full bloated debtor to banks, loan sharks, friends and family. You may ask yourself, why should I […]

WomanCrushWednesday: Bilikiss Adebiyi-Abiola| Innovation, Creativity and Passion.

Bilikiss Adebiyi-Abiola is a Nigerian entrepreneur. She is the founder and CEO of her startup company, Wycyclers, until 2017 when she stepped down as CEO for her appointment as General Manager of the Lagos State Parks and Gardens Agency (LASPARK).⠀ ⠀ Bilikiss is a graduate of Fisk University and Vanderbilt University in the States. She has a Master of Business Administration (MBA) at the Massachusetts Institute of Technology (MIT).⠀ ⠀ In 2012, Bilikiss co-founder Wycylers (an idea she came up with while at MIT), which collects recyclable rubbish from residents in Lagos.⠀ ⠀ As a part of the process, residents are offered an incentive for collecting their household waste which is picked up for free by Wecyclers using specially adapted […]

WomanCrushWednesday: Adenike Ogunlesi, CEO Ruff “n” Tumble.

Mrs. Adenike Ogunlesi is the founder & Chief Responsibility Officer of Ruff ‘n’ Tumble, the foremost indigenous lifestyle brand operating to international standards in the design, manufacturing, and retail of children’s clothing. Starting from the boot of her car, Adenike has turned Ruff ‘n’ Tumble into an instantly recognizable brand. As an entrepreneur of great vision and determination, she has built a reputation for being the best manufacturer of children’s clothing, with a network of over 15 stores nationwide. Adenike is the founding member and the first president of the Network of Entrepreneurial Women (NEW) at the Nigeria Employer’s Consultative Association (NECA). She was an advisory board member of the Enterprise Development Centre (EDC) at the Lagos Business School. She […]